Brand Identity Questionnaire

Thank you for taking the time to fill out this form. It will provide us with some foundational information about your company and brand, so that we will be able to begin your brand discovery.

Remember: There’s no need to rush through answering all of these questions! Your responses will ultimately determine your brand’s positioning, so this exercise should take you some time.

Thanks you! We will follow up with you by email should we need any further information.

Name This field is required

Email This field is required

Organization This field is required

1. Company mission statement: This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists. This field is required

2. Product/services positioning statement: This is like your company mission statement, only more specific to your offerings. This field is required

3. Benefit of your product/service: Does it save your customers money? Does it help them increase ROI? Think about how exactly you’re helping your target audience. This field is required

4. Five words that represent your brand: Think about your brand’s personality. How would you describe it? This field is required

5. Three messages your brand needs to communicate: Why does your brand matter? These messages should be relevant to your target audience. This field is required

6. Value proposition: How do you solve your customers’ problems? This should summarize why someone should buy your product or invest in your services. This field is required

7. How does your brand’s image fall between these opposing characteristics? 1.Masculine/Feminine 2.Simple/Intricate 3.Grey/Colorful 4.Conservative/Extravagant 5.Approachable/Authoritative 6.Necessity/Luxury 7.Fun/Serious 8.Professional/Casual 9.Modern/Classic 10.Sporty/Elegant 11.Extreme/Safe This field is required

8. What colors represent your brand? This field is required

9. What colors would you not like to see? This field is required

10. What words would you use to describe your brand’s image? This field is required

11. What words would you not want used to describe your brand’s image? This field is required

12. What attributes and/or emotions do you want associated with your brand? This field is required

13. What attributes and/or emotions would you not want associated with your brand? This field is required

14. How would you describe your brand to a friend? This field is required

15. How would you describe its style? This field is required

16. What other brands would be its friends? This field is required

17. Where would your brand hang out? This field is required

18. Age? Gender? This field is required

19. What actor/actress would be perfect to play your brand? Why? This field is required

20. What kind of car would your brand be? This field is required

21. What animal would represent your brand? This field is required

Get in touch

WhatsApp +852 9839-9861 or email at info@blanksheet.com.hk