Client: Mid Age Man
What we did: Logo, web site and RSS email campaign
We had so much fun helping Mid Age Man with their branding.
Mid Age Man is a blog where founder Alex Frew McMillan shares his personal experience of getting back into shape as well as his professional fitness tips. Client already has a color palette in mind. Apart from the eye-catching dumbbell icon in red which symbolizes the fitness nature of the blog, we use some very sporty and bold typefaces for the brand name and tagline.
Apart from designing the logo and business card, we also helped build the web site on Wordpress and set up an RSS email campaign with MailChimp for the client.